As we step into 2025, the messaging landscape is evolving rapidly, reshaping how businesses communicate with their audiences. Technology is unlocking innovative opportunities across platforms like SMS, Viber, RCS and Email. At M-STAT, we are proud to lead the way in helping businesses harness these powerful tools to stay ahead of the curve. Here’s an in-depth look at the messaging trends shaping 2025 and what every business needs to know to thrive:

SMS Marketing: The Power of Immediacy
SMS remains one of the most reliable and impactful communication channels for businesses worldwide. Its simplicity and directness make it indispensable for reaching customers instantly.
Key Statistics & Trends:

• 98% Open Rates: SMS boasts unmatched engagement rates, ensuring your messages are seen by your audience.
• Rapid Reads: Most SMS messages are read within 3 minutes, making it ideal for time-sensitive communication.
• Emerging Trends:

  • Hyper-Personalization: Businesses are leveraging customer data to create tailored SMS campaigns that feel personal and relevant.
  • Two-Way Conversations: Interactive messaging allows businesses to engage with customers in real time, from feedback surveys to support inquiries.
  • Automation: Scheduled campaigns, reminders, and transactional notifications are improving efficiency and driving engagement.

SMS is no longer just a broadcast channel. It’s a dynamic, conversational tool that builds meaningful connections with customers.

Viber Messaging: Richer Customer Engagement

With over 1.1 billion global users, Viber is a go-to platform for businesses looking to deliver visually rich and interactive messages, especially in regions like Europe where its adoption is high.
Why Viber Stands Out:

  • Global Reach: Viber’s extensive user base offers incredible opportunities for businesses to connect with audiences across borders.
  • Rich Media Campaigns: Viber supports engaging features like buttons, images, videos, and links, resulting in 30% higher engagement rates compared to plain text.
  • Versatility: From loyalty programs to promotional offers and surveys, Viber enables businesses to run interactive campaigns that foster deeper customer engagement.

A Key Trend:
Viber is becoming a top choice for multimedia messaging, bridging the gap between SMS’s simplicity and email’s depth. Businesses are using it to create immersive customer experiences that stand out in crowded markets.

RCS Messaging: The Future of Business Messaging

Rich Communication Services (RCS) is redefining business messaging by merging the simplicity of SMS with the interactivity of apps.
What RCS Offers:

• Enhanced User Experience: Features like carousels, images, videos, and action buttons turn traditional text messages into app-like interactions.
• Verified Business Profiles: Build trust with customers by ensuring they know they are interacting with your verified brand.
• Conversational Commerce: RCS enables in-chat purchases, customer service interactions, and appointment scheduling, simplifying the customer journey.

RCS is still gaining traction globally, but its potential to create secure, branded, and interactive customer experiences makes it a future-proof investment for businesses.

Email Marketing: ROI That Endures

Email continues to be a cornerstone of marketing strategies, offering incredible ROI and scalability when paired with SMS and Viber.
Key Benefits:

• Impressive ROI: For every $1 spent on email marketing, businesses see an average return of $42.
• AI-Driven Personalization: AI enables businesses to create hyper-targeted campaigns with interactive elements like polls, dynamic product recommendations, and personalized offers.
• Multichannel Integration: Email works seamlessly alongside SMS and Viber to deliver a cohesive customer journey:

  • Use SMS for urgent notifications or reminders.
  • Leverage Viber for visually engaging campaigns.
  • Follow up with detailed email offers or confirmations.

When used together, these channels provide a holistic approach to customer communication that maximizes engagement and results.

Security and Compliance: A Top Priority

As messaging channels expand, so do concerns about privacy and security. In 2025, businesses are prioritizing:

• End-to-End Encryption: Protecting customer data across all communication channels.
• GDPR Compliance: Adhering to strict data protection regulations to build trust and credibility with customers.

At M-STAT, we ensure our messaging solutions are fully secure and compliant, giving businesses peace of mind while connecting with their audiences.

Why These Trends Matter for Your Business
Businesses today expect seamless, personalized, and engaging experiences across all communication channels. Those who adapt to these expectations by leveraging SMS for immediacy, Viber for rich media engagement, RCS for interactive experiences, and Email for detailed follow-ups will stand out in competitive markets.

At M-STAT, we are proud to provide cutting-edge solutions that empower businesses to excel in all channels. With our tools, you can create impactful campaigns, build stronger customer relationships, and achieve your business goals in 2025.

Ready to Elevate Your Messaging Strategy? Let’s Connect!

Sources: Mobile Marketing Association (MMA), Gartner, and OpenMarket reports,
Rakuten Viber Official Reports, Statista, and Business of Apps,
Google RCS Business Messaging Reports, GSMA RCS Data, MobileSquared Research,
Litmus 2024 State of Email Report, DMA (Data & Marketing Association) Reports